Teaching Note | HBS Case Collection | September 1985 (Revised March 1989)

Benetton (A), Teaching Note

by James L. Heskett

Abstract

Teaching Note for (9-685-014).

Keywords: Apparel and Accessories Industry; United States; Europe;

Citation:

Heskett, James L. "Benetton (A), Teaching Note." Harvard Business School Teaching Note 686-019, September 1985. (Revised March 1989.)