More from these Authors

• Case | HBS Case Collection | 2013 (Revised from original 2010 version)

  Southwest Airlines: In a Different World

  James L. Heskett and W. Earl Sasser Jr.

  This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's LaGuardia airport, which does not fit the airline's profile for cost, ease of service, and other factors. The bigger issue is how the organization should deal with competition that has successfully emulated more and more of what it does in an operating environment that has changed significantly. Hence the subtitle, which was suggested by Herb Kelleher, Southwest's Chairman and CEO, Emeritus.

  Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY);

  Citation:

  Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, January 2013. (Revised from original April 2010 version.)

  CiteView DetailsPurchase

  Related

• Case | HBS Case Collection | 2012 (Revised from original 2010 version)

  Assistant Professor Jo Worthington (A)

  Dorothy A. Leonard

  A relatively inexperienced professor struggles with managing a case discussion in a class based on numeric analysis. The class is lethargic and time is tight; she considers both a number of possible reasons for their disinterest and different teaching strategies to stimulate discussion and learning.

  Keywords: Education; Teaching; Strategy; Communication Strategy; Training; Leadership Style; Education Industry;

  Citation:

  Leonard, Dorothy A. "Assistant Professor Jo Worthington (A)." Harvard Business School Case 911-404, August 2012. (Revised from original July 2010 version.)

  CiteView DetailsPurchase

  Related

• Supplement | HBS Case Collection | 2012 (Revised from original 2010 version)

  Assistant Professor Jo Worthington (B)

  Dorothy A. Leonard

  A professor teaching a case discussion based on numeric analysis is pleased that a student finally "cracks" the case--but the numbers differ from her own. The instructor has to decide how to handle the discrepancy.

  Keywords: Interpersonal Communication; Teaching; Cases; Mathematical Methods; Conflict Management;

  Citation:

  Leonard, Dorothy A. "Assistant Professor Jo Worthington (B)." Harvard Business School Supplement 911-405, August 2012. (Revised from original July 2010 version.)

  CiteView DetailsPurchase

  Related