Chapter | Inside Consumption: Consumer Motives, Goals, and Desires | 2005

Consumer Identity Motives in the Information Age

by John Deighton

Keywords: Consumer Behavior; Motivation and Incentives; Identity; Behavior;

Citation:

Deighton, John. "Consumer Identity Motives in the Information Age." Chap. 12 in Inside Consumption: Consumer Motives, Goals, and Desires, edited by S. Ratneshwar and David Glen Mick, 233 – 250. New York: Routledge, 2005.