Case | HBS Case Collection | January 1999 (Revised December 2000)


by Joseph B. Lassiter III, Michael J. Roberts and Matthew C. Lieb


Designed for use with "Room for Dessert" to show the changes between creating the initial business plans and starting to serve customers. Conforti and Moore have to both manage the business and deliver service to customers on a day-to-day basis in the initial location of what will, they hope, be a chain.

Keywords: Service Delivery; Business Plan; Entrepreneurship; Customer Satisfaction;


Lassiter, Joseph B., III, Michael J. Roberts, and Matthew C. Lieb. "Finale." Harvard Business School Case 899-100, January 1999. (Revised December 2000.)