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Case
| HBS Case Collection
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1995
(Revised from original version)
Ellis Manufacturing Co.
by
Roy D. Shapiro
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Abstract
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall economics of scale are not achieved, and duplication of resources has weakened Ellis' cost position. Case gives enough data for students to make specific recommendations.
Keywords: Factories, Labs, and Plants;
Cost;
Data and Data Sets;
Brands and Branding;
Performance Capacity;
Competitive Strategy;
Construction Industry;
Citation:
Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, May 1995. (Revised from original June 1982 version.)