Case | HBS Case Collection | December 1980 (Revised February 1998)

Burger King Corp.

by W. Earl Sasser and David C. Rikert

Abstract

Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the subtle and not so subtle differences between the two operating systems selected by these two firms.

Keywords: Food; System; Operations; Retail Industry; Food and Beverage Industry; United States;

Citation:

Sasser, W. Earl, and David C. Rikert. "Burger King Corp." Harvard Business School Case 681-045, December 1980. (Revised February 1998.)