Case | HBS Case Collection | December 1980 (Revised February 1998)

McDonald's Corp. (Condensed)

by W. Earl Sasser and David C. Rikert


Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the subtle and not so subtle differences between the two operating systems selected by these two firms.

Keywords: Service Operations; Competition; Food and Beverage Industry;


Sasser, W. Earl, and David C. Rikert. "McDonald's Corp. (Condensed)." Harvard Business School Case 681-044, December 1980. (Revised February 1998.)