Article | Harvard Business Review | December 2005
by Clayton M. Christensen, Scott Cook and Taddy Hall
Keywords: Marketing; Health;
Citation:
Christensen, Clayton M., Scott Cook, and Taddy Hall. "Marketing Malpractice: The Cause and the Cure." Harvard Business Review 83, no. 12 (December 2005).
View Profile »View Publications »
Book | 2012
How Will You Measure Your Life?
Clayton M. Christensen, James Allworth and Karen Dillon
Book | 2011
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Jeffrey H. Dyer, Hal B. Gregersen and Clayton M. Christensen
Keywords: Competency and Skills; Disruptive Innovation; Competitive Advantage;
Article | Stanford Social Innovation Review | spring 2011
Picking Green Tech's Winners and Losers
Clayton M. Christensen, Shuman Talukdar, Richard Alton and Michael B. Horn
Keywords: Technology;