Article | Harvard Business Review | December 2005

Marketing Malpractice: The Cause and the Cure

by Clayton M. Christensen, Scott Cook and Taddy Hall

Keywords: Marketing; Health;

Citation:

Christensen, Clayton M., Scott Cook, and Taddy Hall. "Marketing Malpractice: The Cause and the Cure." Harvard Business Review 83, no. 12 (December 2005).