Case | HBS Case Collection | November 1972 (Revised January 2004)

Benihana of Tokyo

by W. Earl Sasser


Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy.

Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Service Industry;


Sasser, W. Earl. "Benihana of Tokyo." Harvard Business School Case 673-057, November 1972. (Revised January 2004.)