Case | HBS Case Collection | September 1972 (Revised February 1984)

Blanchard Importing and Distribution Co., Inc.

by Paul W. Marshall


Illustration of the two main types of errors resulting from use of the economic order quantity (EOQ) as a tool in production scheduling. Designed to permit class discussion to begin with a consideration of one common type of mistake, errors in calculation of the EOQ volume resulting from use of incorrect data for the input parameters of the formula. The analysis can then shift to a more general discussion of the second type of error, the misapplication of EOQ and re-order point (ROP) techniques to a given system. Class discussion can conclude with student recommendations of alternative techniques which may be better suited to the Blanchard operation than the EOQ/ROP method.

Keywords: Mathematical Methods; Production; Debates; Management Analysis, Tools, and Techniques;


Marshall, Paul W. "Blanchard Importing and Distribution Co., Inc." Harvard Business School Case 673-033, September 1972. (Revised February 1984.)