Conference Presentation | 01 Jun 2005

To Add or Not to Add? The Effects of Add-ons on Product Evaluation

by Marco Bertini, Elie Ofek and Dan Ariely

Keywords: Product Marketing;

Citation:

Bertini, Marco, Elie Ofek, and Dan Ariely. "To Add or Not to Add? The Effects of Add-ons on Product Evaluation." Paper presented at the INFORMS Marketing Science Conference, June 01, 2005.