Background Note | HBS Case Collection | March 1999 (Revised January 2000)

Interactive Technologies and Relationship Marketing Strategies

by Youngme E. Moon

Abstract

Outlines the role of interactive technologies in the development of relationship marketing strategies.

Keywords: Marketing Strategy; Customer Relationship Management; Technology;

Citation:

Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)