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Case
| HBS Case Collection
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2003
(Revised from original 1998 version)
Mike Winsor: A Career in Marketing
by
Robert J. Dolan
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Abstract
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing.
Keywords: Marketing;
Ethics;