Case | HBS Case Collection | November 1998 (Revised October 2003)

Mike Winsor: A Career in Marketing

by Robert J. Dolan

Abstract

An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing.

Keywords: Marketing; Ethics;

Citation:

Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.)