Case | HBS Case Collection | February 1999 (Revised August 2004)

Women's National Basketball Association (WNBA)

by Stephen A. Greyser


Chronicles the background of the founding of the WNBA, its basic business concept, some of the key research information used by the NBA in launching it, and other related information. Students must analyze the "basic business model" involved and compare it to that of the American Basketball League (another women's professional league). Students must consider whether both leagues ultimately can be successful, only one, or neither.

Keywords: Business Model; Research; Outcome or Result; Sports; Gender; Sports Industry;


Greyser, Stephen A. "Women's National Basketball Association (WNBA)." Harvard Business School Case 599-032, February 1999. (Revised August 2004.)