Case | HBS Case Collection | December 1998 (Revised April 1999)

Mind of the Market: Constructive Memory Processes, Primer Nine

by Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior;

Citation:

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Constructive Memory Processes, Primer Nine." Harvard Business School Case 599-009, December 1998. (Revised April 1999.)