Case | HBS Case Collection | December 1998 (Revised April 1999)

Mind of the Market: Is the Human Brain a Computer? Primer Seven

by Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior;

Citation:

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Is the Human Brain a Computer? Primer Seven." Harvard Business School Case 599-007, December 1998. (Revised April 1999.)