Case | HBS Case Collection | December 1998 (Revised April 1999)

Mind of the Market: The Objectivity of Experience, Primer Four

by Gerald Zaltman and Kathryn A. Braun

Keywords: Markets;

Citation:

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Objectivity of Experience, Primer Four." Harvard Business School Case 599-004, December 1998. (Revised April 1999.)