Case | HBS Case Collection | December 1998 (Revised April 1999)

Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two

by Gerald Zaltman and Kathryn A. Braun

Keywords: Marketing; Research; Cognition and Thinking;

Citation:

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two." Harvard Business School Case 599-002, December 1998. (Revised April 1999.)