Case | HBS Case Collection | December 1998 (Revised April 1999)

Mind of the Market: Introduction to Neuroscience, Primer One

by Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior;

Citation:

Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Introduction to Neuroscience, Primer One." Harvard Business School Case 599-001, December 1998. (Revised April 1999.)