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Case
| HBS Case Collection
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1998
Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side
by
Das Narayandas and Gerald Zaltman
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Abstract
Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits.
Keywords: Employees;
Marketing Strategy;
Creativity;
Perspective;
Citation:
Narayandas, Das, and Gerald Zaltman. "Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side." Harvard Business School Case 598-105, February 1998.