Case | HBS Case Collection | February 1998

Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side

by Das Narayandas and Gerald Zaltman

Abstract

Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits.

Keywords: Employees; Marketing Strategy; Creativity; Perspective;

Citation:

Narayandas, Das, and Gerald Zaltman. "Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side." Harvard Business School Case 598-105, February 1998.