Teaching Note | HBS Case Collection | April 1998

Managing Customers for Profits (TN)

by Das Narayandas

Abstract

Teaching Note for (8249) and (8257).

Keywords: Customer Value and Value Chain; Profit; Customer Relationship Management;

Citation:

Narayandas, Das. "Managing Customers for Profits (TN)." Harvard Business School Teaching Note 598-072, April 1998.