Background Note | HBS Case Collection | October 1997 (Revised November 2000)

Note on Marketing Strategy

by Robert J. Dolan


Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.

Keywords: Marketing Strategy;


Dolan, Robert J. "Note on Marketing Strategy." Harvard Business School Background Note 598-061, October 1997. (Revised November 2000.)