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First Year Marketing Module Summary: Evolution of Marketing TN
Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some connective commentary, and a brief summary lecture of perhaps 15 minutes to wrap up the module. Should be read together with the teaching notes for the individual cases.
Keywords: Forecasting and Prediction;