Teaching Note | HBS Case Collection | July 1997

First Year Marketing Module Summary: Evolution of Marketing TN

by John A. Deighton

Abstract

Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some connective commentary, and a brief summary lecture of perhaps 15 minutes to wrap up the module. Should be read together with the teaching notes for the individual cases.

Keywords: Forecasting and Prediction; Learning; Information; Marketing;

Citation:

Deighton, John A. "First Year Marketing Module Summary: Evolution of Marketing TN." Harvard Business School Teaching Note 598-017, July 1997.