Case | HBS Case Collection | January 1997 (Revised February 1997)

Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign

by David J. Arnold and Robert J. Dolan

Citation:

Arnold, David J., and Robert J. Dolan. "Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign." Harvard Business School Case 597-069, January 1997. (Revised February 1997.)