| HBS Case Collection
(Revised from original 1996 version)
Rogers Communications, Inc.: The Wave
Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating how it should test the market for high-speed Internet access via cable modem. This case describes decisions that need to be made to bring this service to market in a suburb of Toronto.
Innovation and Invention;
Market Entry and Exit;
Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, December 1996. (Revised from original November 1996 version.)