Publications
Publications
- November 1996 (Revised February 1997)
- HBS Case Collection
Farmington Fresh: Growers Changing Produce Distribution
By: Ray A. Goldberg and Don Daniels
Abstract
Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce markets in a direct fashion?
Keywords
Citation
Goldberg, Ray A., and Don Daniels. "Farmington Fresh: Growers Changing Produce Distribution." Harvard Business School Case 597-047, November 1996. (Revised February 1997.)