Teaching Note | HBS Case Collection | May 1997

Consumer Behavior Exercise (A) - (F) (TN)

by John A. Deighton and Susan M. Fournier

Abstract

Teaching Note for (9-596-039)--(9-596-044).

Keywords: Consumer Behavior;

Citation:

Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A) - (F) (TN)." Harvard Business School Teaching Note 597-041, May 1997.