Case | HBS Case Collection | August 1996 (Revised October 1996)

Howard, Shea & Chan Asset Management (D): Sales Presentation

by Benson P. Shapiro

Abstract

Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation.

Keywords: Sales; Presentations; Performance Evaluation;

Citation:

Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)