Case | HBS Case Collection | December 1996 (Revised January 1997)

Brent Spar Incident, The: "A Shell of a Mess"

by Stephen A. Greyser and Norman Klein

Abstract

Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events during the spring and summer of 1995, focusing on the United Kingdom and Continent countries. Students are confronted with the need to recommend communication approaches and actions at various stages of the developments.

Keywords: Communication; Media; Social Issues; Technology Platform; Mining Industry; United Kingdom;

Citation:

Greyser, Stephen A., and Norman Klein. Brent Spar Incident, The: "A Shell of a Mess". Harvard Business School Case 597-013, December 1996. (Revised January 1997.)