Publications
Publications
- August 1996 (Revised May 1997)
- HBS Case Collection
Delta & Pine Land: Measuring the Value of Transgenic Cotton
By: Ray A. Goldberg and Charlotte A. Tasker
Abstract
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should be captured; 3) sustainability issues; 4) implications for agriculture/agchem industry/relationships between supply chain members. Delta & Pine and Monsanto are licensing a new technology cotton seed. They must decide how to do it and how to evaluate its success.
Keywords
Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry
Citation
Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)