Case | HBS Case Collection | February 1996 (Revised June 1997)

Northern Telecom (B)

by Robert J. Dolan and Sylvie Ryckebusch

Abstract

Documents two problems in the product development process of Northern Telecom's new Greenwich key systems product line. These problems are due to the conflicting goals of the marketing, design, and manufacturing groups in the product development team. A rewritten version of an earlier case.

Keywords: Problems and Challenges; Product Development; Goals and Objectives; Telecommunications Industry;

Citation:

Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (B)." Harvard Business School Case 596-064, February 1996. (Revised June 1997.)