Case | HBS Case Collection | 1996 (Revised from original version)

Dell Computer Corporation

by Das Narayandas and V. Kasturi Rangan

Abstract

Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the product markets it needs to serve in order to sustain its growth profitably into the future.

Keywords: History; Hardware; Judgments; Corporate Strategy; Emerging Markets; Performance Consistency; Growth and Development; Computer Industry;

Citation:

Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, September 1996. (Revised from original October 1995 version.)