Case | HBS Case Collection | October 1995 (Revised September 1996)

Dell Computer Corporation

by Das Narayandas and V. Kasturi Rangan

Abstract

Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the product markets it needs to serve in order to sustain its growth profitably into the future.

Keywords: Industry Growth; Competitive Strategy; Profit; Computer Industry;

Citation:

Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)