Case | HBS Case Collection | March 1995 (Revised April 1995)

NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994

by Robert J. Dolan

Abstract

Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke.

Keywords: Performance; Problems and Challenges; Management Teams;

Citation:

Dolan, Robert J. "NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994." Harvard Business School Case 595-103, March 1995. (Revised April 1995.)