Case | HBS Case Collection | March 1995 (Revised April 1995)

NIKE Inc. in the 1990s (A): New Directions

by Robert J. Dolan


Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets.

Keywords: Transition; Brands and Branding; Product Launch; Globalization; Opportunities;


Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)