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• Case | HBS Case Collection | 2013 (Revised from original 2012 version)

  H-E-B: Creating a Movement to Reduce Obesity in Texas

  Jose B. Alvarez, Jason Riis and Walter J. Salmon

  In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state-wide healthy living movement in Texas, where obesity was high relative to other states in the U.S. But how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with. On one hand Boyan believed that H-E-B, long recognized for its community involvement, had a role to play in Texans' health and well-being. On the other hand, he recognized that H-E-B was first and foremost a retailer that had to compete against the likes of Walmart. He needed to make sure that H-E-B was serving its customers what they wanted while also trying to influence their buying behavior toward healthier foods. Some would say that H-E-B had no role in changing the lifestyle and food choices of its employees or customers. But Boyan and his team thought differently.

  Keywords: Corporate Social Responsibility and Impact; Profit; Leading Change; Customer Focus and Relationships; Food and Beverage Industry; Retail Industry; Texas;

  Citation:

  Alvarez, Jose B., Jason Riis, and Walter J. Salmon. "H-E-B: Creating a Movement to Reduce Obesity in Texas." Harvard Business School Case 512-034, February 2013. (Revised from original April 2012 version.)

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• Chapter | The Global Market: Developing a Strategy to Manage Across Borders | 2004

  Globalization of Retailing

  Rajiv Lal, David E. Bell and Walter J. Salmon

  Keywords: Globalized Markets and Industries; Retail Industry;

  Citation:

  Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch, and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.

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• Case | HBS Case Collection | 2004 (Revised from original 2002 version)

  Studio, The

  Walter J. Salmon and Wendy Carter

  The founders and proprietors of a successful 23-year old women's apparel store are facing a critical issue. Can they grow by adding a second store that will not compete with their existing operation? If so, where should it be located, what managerial changes are required to make the second store successful, and how can it be funded without putting at risk the financial stability of the existing business?

  Keywords: Expansion; Risk and Uncertainty; Business Growth and Maturation; Apparel and Accessories Industry; Retail Industry;

  Citation:

  Salmon, Walter J., and Wendy Carter. "Studio, The." Harvard Business School Case 802-211, April 2004. (Revised from original June 2002 version.)

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