Supplement | HBS Case Collection | March 1995

The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan

by Robert J. Dolan

Abstract

Describes Black & Decker's challenges in international markets, particularly in Europe and Japan.

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Problems and Challenges; Construction Industry; Consumer Products Industry; Japan; Europe;

Citation:

Dolan, Robert J. "The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan." Harvard Business School Supplement 595-062, March 1995.