Supplement | HBS Case Collection | March 1995

The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94

by Robert J. Dolan

Abstract

Describes the initial results of Black & Decker's strategy in the United States.

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry; United States;

Citation:

Dolan, Robert J. The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94. Harvard Business School Supplement 595-061, March 1995.