Supplement | HBS Case Collection | March 1995 (Revised June 1995)

The Black & Decker Corporation (B): "Operation Sudden Impact"

by Robert J. Dolan

Abstract

Describes Black & Decker's strategy for the tradesmen market.

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry;

Citation:

Dolan, Robert J. The Black & Decker Corporation (B): "Operation Sudden Impact". Harvard Business School Supplement 595-060, March 1995. (Revised June 1995.)