Case | HBS Case Collection | 2001 (Revised from original 1995 version)
by Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market.
Keywords: Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry;
Citation:
Dolan, Robert J. "The Black & Decker Corporation (A): Power Tools Division." Harvard Business School Case 595-057, March 2001. (Revised from original March 1995 version.)
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Background Note | HBS Case Collection | 2009 (Revised from original 2005 version)
Principles of Pricing
Robert J. Dolan and John T. Gourville
Keywords: Price; Marketing Strategy; Value;
Case | HBS Case Collection | 2007 (Revised from original 1983 version)
Milford Industries (A)
Robert J. Dolan and Benson P. Shapiro
Keywords: Managerial Roles; Salesforce Management; Resignation and Termination; Performance Evaluation;
Background Note | HBS Case Collection | 2003 (Revised from original 1999 version)
Pricing: A Value-Based Approach
Robert J. Dolan
Keywords: Price; Customers;