Case | HBS Case Collection | September 1994

Benetton: The "United Colors" Communications Campaigns

by James L. Heskett, Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Apparel and Accessories Industry;

Citation:

Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.