Teaching Note | HBS Case Collection | September 1994

Cunard Line,Ltd.: Managing Integrated Marketing Communications TN

by Stephen A. Greyser and Robert F Young

Abstract

Teaching Note for (9-594-046).

Keywords: Shipping Industry;

Citation:

Greyser, Stephen A., and Robert F Young. "Cunard Line,Ltd.: Managing Integrated Marketing Communications TN." Harvard Business School Teaching Note 595-028, September 1994.