Article | Asian Journal of Marketing | 1999

Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi

by Rohit Deshpandé and J. U. Farley

Keywords: Economic Systems; Customers; Marketing; Management; Viet Nam;

Citation:

Deshpandé, Rohit, and J. U. Farley. "Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi." Asian Journal of Marketing 7, no. 1 (1999): 4–18.