Case | HBS Case Collection | December 1993 (Revised July 1994)

Tofu: An Ancient Food Source Seeks to De-Yuckify Itself

by Stephen A. Greyser

Keywords: Marketing Strategy; Food and Beverage Industry;

Citation:

Greyser, Stephen A. "Tofu: An Ancient Food Source Seeks to De-Yuckify Itself." Harvard Business School Case 594-081, December 1993. (Revised July 1994.)