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Case
| HBS Case Collection
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1993
(Revised from original 1993 version)
Northern Telecom (A): Greenwich Investment Proposal
by
Robert J. Dolan
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Abstract
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100 competitors in a market believed to be at zero growth rate. Should the investment proposal be accepted?