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Teaching Note
| HBS Case Collection
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1992
(Revised from original version)
IBM: Assistant General Manager of Marketing TN
by
Frank V. Cespedes
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Keywords: Marketing;
Information Technology Industry;
Citation:
Cespedes, Frank V. "IBM: Assistant General Manager of Marketing TN." Harvard Business School Teaching Note 593-055, November 1992. (Revised from original November 1992 version.)