Case | HBS Case Collection | 1993 (Revised from original version)
by Frank V. Cespedes
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major accounts; and 3) core sales-management decisions: the selection of account teams, demarcation of account responsibilities, compensation plans, and training issues.
Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales;
Citation:
Cespedes, Frank V. "MCI Communications Corporation: National Accounts Program (Condensed)." Harvard Business School Case 593-044, October 1993. (Revised from original October 1992 version.)
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Case | HBS Case Collection | 2013 (Revised from original 2009 version)
Live Nation Faces the Music
Stephen P. Bradley, Frank Cespedes and Kerry Herman
Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry;
Case | HBS Case Collection | 2013
Robin Ash and Printzhof Press
Frank V. Cespedes and Lynda St. Clair
Keywords: United States; Organizational change; management styles; organizational culture; general management; change management; morale; communication; human resource management; competitive strategy; Book Publishing; Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Education Industry; Publishing Industry;
Teaching Note | HBS Case Collection | 2013
Robin Ash and Printzhof Press (Brief Case)