Case | HBS Case Collection | October 1992 (Revised October 1994)

Randall's Department Stores

by Walter J. Salmon and Gwendolyn K. Ortmeyer

Abstract

Discusses a well-known traditional department store that confronts a very difficult issue of whether to change its pricing policy from a high-low to an everyday pricing approach. Demands that the student formulate a plan of execution for changing the pricing, if needed.

Keywords: Fluctuation; Price; Marketing Strategy; Strategic Planning;

Citation:

Salmon, Walter J., and Gwendolyn K. Ortmeyer. "Randall's Department Stores." Harvard Business School Case 593-032, October 1992. (Revised October 1994.)