Publications
Publications
- October 1992 (Revised October 1994)
- HBS Case Collection
Randall's Department Stores
By: Walter J. Salmon and Gwendolyn K. Ortmeyer
Abstract
Discusses a well-known traditional department store that confronts a very difficult issue of whether to change its pricing policy from a high-low to an everyday pricing approach. Demands that the student formulate a plan of execution for changing the pricing, if needed.
Keywords
Citation
Salmon, Walter J., and Gwendolyn K. Ortmeyer. "Randall's Department Stores." Harvard Business School Case 593-032, October 1992. (Revised October 1994.)