Article | Marketing Science | November–December 2006

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

by Jehoshua Eliashberg, Anita Elberse and Mark Leenders

Keywords: Entertainment; Media; Practice; Research; Media and Broadcasting Industry;

Citation:

Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions." Marketing Science 25, no. 6 (November–December 2006): 638–661.