Case | HBS Case Collection | September 1992 (Revised September 1993)

Volvo and the Monster Mash

by Stephen A. Greyser and Nancy Langford

Keywords: Auto Industry;

Citation:

Greyser, Stephen A., and Nancy Langford. "Volvo and the Monster Mash." Harvard Business School Case 593-024, September 1992. (Revised September 1993.)