Case | HBS Case Collection | September 1992 (Revised October 1995)

Exxon: Communications After Valdez

by Stephen A. Greyser and Nancy Langford

Abstract

Focuses on the communications in the period immediately following the March 24, 1989 Alaska oil spill caused by the Exxon Valdez. Includes the text of Exxon Chairman Rawl's "open letter" in an April 3 newspaper advertisment. Addresses the timing and content of corporate communications and actions following crisis.

Keywords: Advertising; Communication; Crisis Management; Marketing Communications;

Citation:

Greyser, Stephen A., and Nancy Langford. "Exxon: Communications After Valdez." Harvard Business School Case 593-014, September 1992. (Revised October 1995.)